Hello, visitor👋

Hello, visitor👋

Contact me

Contact me

Denys Trokhymchuk

UI\UX Designer

Contact me

Period

Period

September 2024

September 2024

Business model

Business model

B2C

B2C

My role

My role

UX Designer

UX Designer

Team

Team

Design

Design

What's been done

What's been done

✅

Reimagined the homepage structure to clearly position FindIslands as a private-island marketplace and improve first-time user onboarding

✅

Redesigned search and filtering and introduced decision-support UI across key flows

✅

Updated core UI patterns and typography while keeping the existing brand colors and visual direction consistent

Context

Context

FindIslands is the first dedicated marketplace for buying, selling, and renting private islands, active since 2020. The existing website was built primarily for SEO, which led to inconsistent styling, unfocused UX, and a weak first impression—especially for a global audience unfamiliar with the niche. The redesign focused on improving clarity, navigation, and filtering, and adding missing features that help users evaluate offers and make confident decisions

FindIslands is the first dedicated marketplace for buying, selling, and renting private islands, active since 2020. The existing website was built primarily for SEO, which led to inconsistent styling, unfocused UX, and a weak first impression—especially for a global audience unfamiliar with the niche. The redesign focused on improving clarity, navigation, and filtering, and adding missing features that help users evaluate offers and make confident decisions

UX Research

UX Research

Research Methods

Research Methods

  1. Kick-off meeting with the stakeholder

  1. Kick-off meeting with the stakeholder

  1. Desk research

  1. Competitor analysis

  1. Jobs To Be Done (JTBD)

  1. Heuristic evaluation

Desk research

Desk research

Desk research

Desk research

Competitor Analysis

Competitor Analysis

Job Statements

Job Statements

Hypotheses

Hypotheses

Heuristics Evaluation

Heuristics Evaluation

Prototyping

Prototyping

Hypothesis #1

Hypothesis #1

We believe that redesigning the FindIslands homepage to clearly communicate it as a marketplace will improve the UX by emphasizing the platform’s key value and uniqueness, helping users understand the product faster. This should also increase the time users spend on the site.

We believe that redesigning the FindIslands homepage to clearly communicate it as a marketplace will improve the UX by emphasizing the platform’s key value and uniqueness, helping users understand the product faster. This should also increase the time users spend on the site.

Since the homepage is the first and most important touchpoint for new visitors, it plays a critical role in capturing attention and keeping users engaged.

Focused on the platform’s key value proposition — a private island marketplace. Improved the navigation menu and refined UX copy across the entire homepage

Focused on the platform’s key value proposition — a private island marketplace. Improved the navigation menu and refined UX copy across the entire homepage

Designed a simple, clear search experience

Designed a simple, clear search experience

Updated the design system by integrating a new open-source Google font, giving the brand a more niche, premium look and feel

Updated the design system by integrating a new open-source Google font, giving the brand a more niche, premium look and feel

The benefits are available to users at the initial stage of getting acquainted with the platform

The benefits are available to users at the initial stage of getting acquainted with the platform

The best offers are featured in a dedicated Top Private Islands section

The best offers are featured in a dedicated Top Private Islands section

The Blog section was redesigned to enhance the user experience

The Blog section was redesigned to enhance the user experience

Hypothesis #2

Hypothesis #2

We believe that by optimizing the existing metrics system and adding international measurement units (square meters, hectares) to the FindIslands website, we can improve the island search process and the overall usability of the website design, creating a more comfortable experience for users from different countries around the world.

We believe that by optimizing the existing metrics system and adding international measurement units (square meters, hectares) to the FindIslands website, we can improve the island search process and the overall usability of the website design, creating a more comfortable experience for users from different countries around the world.

Currently, the filter supports only acres as a unit of measurement, which is primarily relevant to the US market. As a result, this excludes most European countries and a large portion of Asian countries.

The website footer UI design has been optimized. The ability to change the website language, currency, and measurement system settings has been added for users from different regions.

The newsletter subscription form design has also been improved

Hypothesis #3

Hypothesis #3

We believe that integrating an interactive map with advanced filtering options based on various parameters (price, size, climate) will improve the island search process and the overall usability of the website, as well as increase user engagement and time spent on the site.

We believe that integrating an interactive map with advanced filtering options based on various parameters (price, size, climate) will improve the island search process and the overall usability of the website, as well as increase user engagement and time spent on the site.

This assumption is based on the fact that users often do not search for islands by a specific location and instead need a visual representation of available options to support their decision-making process.

Designed a simple, cleaDetailed search results filtering parametersr search experience

An interactive map with advanced filtering options improves the island search process while increasing user engagement and time spent on the site

Hypothesis #4

Hypothesis #4

We believe that adding more detailed information about existing and potential infrastructure directly on the island detail page, as well as improving the island card UI, will enhance the overall user experience on the website and make purchase decision-making easier for buyers.

We believe that adding more detailed information about existing and potential infrastructure directly on the island detail page, as well as improving the island card UI, will enhance the overall user experience on the website and make purchase decision-making easier for buyers.

This is based on the understanding that infrastructure is a critical factor for buyers who plan to develop an island or use it for business purposes, while a well-structured visual design helps reduce information overload for users.

Informational badges with specific details

Visible contact person

Design

Design

Before/After

Before/After

Before/After

Feedback

Feedback

The client positively evaluated the work.

Let’s work together

Let’s work together

denfaltt@gmail.com