Hello, visitor👋

Hello, visitor👋

Denys Trokhymchuk

UI\UX Designer

Period

Period

April 2025

April 2025

Business model

Business model

B2B

B2B

My role

My role

UI\UX Designer

UI\UX Designer

Team

Team

Design

Design

What's been done

What's been done

Brand identity: Created the core visual system — logo, typography, color palette, and mascots — to ensure consistent brand recognition

Landing page: Designed a conversion-focused landing page with clear messaging and structured CTAs, ready for implementation

Context

Context

METCH’s founder requested a brand identity and a one-page landing, including a Webflow build. The brief focused on scalability, a classic base with bold accents, a pastel palette in blue/orange/violet plus black/white, and typography references (PUMB redesign, NAMU/Kreadon)

METCH’s founder requested a brand identity and a one-page landing, including a Webflow build. The brief focused on scalability, a classic base with bold accents, a pastel palette in blue/orange/violet plus black/white, and typography references (PUMB redesign, NAMU/Kreadon)

Brand identity development

Brand identity development

Defining the core direction

Defining the core direction

  1. Reviewed the client’s references and notes to align on style goals and constraints

  1. Reviewed the client’s references and notes to align on style goals and constraints

  1. Developed several brand direction concepts (varying mood, typography, and accent system)

  1. Presented the directions to the client to select the strongest route and move forward

Logo sketches

Logo sketches

Logo concepts

Logo concepts

Logo concepts #2

Logo concepts #2

Brand Concept #1

Brand Concept #1

Brand Concept #2

Brand Concept #2

Brand Concept #3

Brand Concept #3

Brand Concept #4

Brand Concept #4

Final brand identity development

Final brand identity development

The client selected a few preferred directions, and I started shaping the final concept

The client selected a few preferred directions, and I started shaping the final concept

Logo variations #1

Logo variations #1

Logo variations #2

Logo variations #2

Color palette

Color palette

Brand typeface

Brand typeface

Mascot concept

Mascot concept

Brand Concept

Brand Concept

Brand Concept

Brand Concept

Brand stickers

Brand stickers

Landing page development

Landing page development

Defining the core direction

Defining the core direction

  1. Bento-style layout for clear hierarchy and fast content scanning

  1. Webflow build with responsive implementation across key breakpoints

Feedback

Feedback

  1. The client rated the project 10/10

  1. hey confirmed full satisfaction with the concept, tone of voice, and visual style

Let’s work together

Let’s work together

denfaltt@gmail.com